The new Netflix “N” has a similar look, with a drop shadow so pronounced you can practically grab it by the corner and pull it off the screen. Just look at Material Design Google’s innovative visual design language is beautiful, functional-and modeled after layered sheets of construction paper. ( Just look at Hillary Clinton's "H.") So we figured we'd help you keep track with the infographic above-one that we plan to keep updating.Īnd don’t confuse “minimal” with “flat.” It’s true, a lot of companies pancaked their app icons during The Great Changeover of 2013 (thanks iOS7!) but more recently, some of the most interesting work in mobile interface design has made clever and considered use of the z-axis. It's no coincidence that many successful, contemporary logos look more like icons. As the devices people use change, and the capabilities of the screens improve, brand experts want the logo to continue to look good and keep up with the changing context. In fact, these logos, icons, and lettermarks seem to change more and more often. And don’t forget about Twitter and Airbnb.)
#NETFLIX LOGO UPDATE#
It's also the latest in a spate of redesigns by tech companies looking to update their visual brand for the mobile age. The new N is for things like mobile apps and social media accounts-it's a "peelable" in design parlance, with elements usable across a brand. It’ll continue using the familiar, arched, seven-letter wordmark. To be clear: Netflix didn’t ditch its old logo. However you interpret the new lettermark, it's going to precede a lot of your Netflixing and chilling in the near future. Netflix unveiled a new app logo this week: a simple “N,” made with a red band that folds over itself like a strip of celluloid film, or maybe a red carpet.
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